Cheadle SMUFC Promote Respect and Tackle Litter Problems through new Scheme

Cheadle South Moorlands United FC have worked closely with Staffordshire FA to promote The FA’s new Respect campaign, ‘We Only Do Positive’, across the club and - following research undertaken over the last few seasons - have identified two key areas where they can make a positive impact: Litter and Respect.

Taking this forward, the club has worked closely with managers, players, parents and spectators to identify a solution, and following support from Staffordshire FA, have manufactured a number of Respect Bins.

The club's aim is to improve the whole atmosphere of the game and improve facilities to allow everyone to enjoy their football experience.

Cheadle SMUFC Chairman, Ian Morton, said: “One of our biggest frustrations on matchdays is the amount of litter left around the pitches due to a lack of bins. As a club, we decided to do something unique that would change the behaviour of the supporters, therefore providing waste facilities coupled with the Respect message.

So far, it has been a real success, with many great comments coming from all who see the Respect Bin; it definitely promotes the right message. Football pitches remain clear of litter and it improves the whole matchday experience for all involved.”

The FA’s Respect programme was launched in the 2008/09 season, following a build-up of behavioural problems in the national game.

The new FA campaign, ‘We Only Do Positive', is targeting coaches and parents within mini-soccer and youth football. The message aims to promote and educate coaches and parents on their roles in creating a fun, safe and inclusive environment for all players, ensuring they have great experiences throughout their football journey.

Cheadle SMUFC encourage all clubs to use the Respect Bins, and should other teams/clubs want to purchase bins from the club, they would be more than happy to organise this to help spread the Respect message and improve grassroots football across Staffordshire.

For further information, please contact Jan Scott on